D&AD

Here are the briefs and our responses to the D&AD student awards

Body Language

This is our response to a brief set to us which was simply to make a film that explores body language. We decided to look specifically at greetings and how they are indicitive of the subject's relationship.

Manifesto

This is a 1st year project in which we were asked to write a 10 point manifesto to improve someones life.

Below is my (Ollie) response to the brief where i was given the task of improving the life of a Trainee Hairdresser. After talking to some, the main recurring problem for the trainee hairdressers seemed to be that they felt nobody respected the profession as creative process, and that it was viewed as a career choice for the unintelligent. To change this I wrote 10 points that aimed to help the trainees alter the way they viewed their careers and the process of hairdressing. These ten points were then translated in a book supposedly written by an eccentric European Hair Sculptor known as Stephan Zeiss. Below is the cover design of the book and a short documentary I created to promote it.














Below is my response in which I decided to improve my own life.

Lidl

Below is our response to a brief about getting people to do their shopping at at LIDL (a budget supermarket).
After researching the company we found that it's current customers were very passionate and loyal and even went as far as posting blogs about it and it's latest deal etc. After trying Lidl once we found they didn't want to go back to the other supermarkets.
Playing on this we came up with the concept that shopping at Lidl is like being part of a cult.






We created a central website for the cult with feature videos latest offers and info about the store.










Below is a video designed for the Lidl Website, filmed in a documentary style it features Lidl "converts" talking about their lives as part of the cult of Lidology".



Below is a concept for a TV ad. The weeks latest product offers will float down from ceiling as if sent from the chosen one.

Lidl Continued

Below is the mock-up of a leaflet showcasing the latest "offerings" from Lidl.








Finally here are two mock-up poster designs to draw people the website.

Tea Brief - The Tea Council

This is my (Ollie) response to a University brief to help encourage people to drink more Tea, the client being the British Tea Council. The brief and my solution is explained below. Teas Up!

Tea Brief Continued...

Anti-drinking

Our response to an anti drinking campaign set by Graham Fink at MC Saatchi. The brief (shown) explained how people thought their mates were a twat when they drank excessively, with this in mind we thought the best way to communicate this would be to humiliate people behind their backs making them feel like the twat others see them as.

Beauty Brief

Here is the brief and Katie's response to a project on our idea of beauty. I (katie) wanted to not only consider something that was visually pleasing but something that pleased a combination of all the senses. Not only was the result beautiful the creation was also a beautiful experience, especially licking the bowl!

Boston Marathon

Here is the Brief and our response to work set by Iris in New York. Our main concept was to reward the runners and involve the crowd more. We won this pitch and were rewarded with some adidas vouchers so promptly bought some new kicks!

Make the world a better place

Here is the brief and our response to a project where Ollie and I collaborated with some graphics students. We came to the conclusion the world would be better place if we all had a robot clone......

Dare Digital Storm Brief

Here is our response to a brief set by Dare Digital to invent a new application for the blackberry storm which communicates the idea that it puts "power in your hands".