ROLO

Rolo are a well know chocolate brand with a strong history. It’s famous line ‘ Do you love anyone enough to give them your last Rolo’ associates the brand with sharing and giving and used to be a favourite with couples. In recent years Rolo has been forgotten and risks falling off the shelf completely if it’s not brought back into popular culture.

We want to remind consumers of the brand while demonstrating how Rolo is the perfect gesture.We want to continue the idea of giving and sharing your last Rolo in a new an interesting way.

We came up with the “Post Your Last Rolo’ campaign. The idea is to associate Rolo with traditional romance and old fashioned love while encouraging people to share their last Rolos . We want to re-establish Rolo as a brand that rekindles old relationships by reminding someone you love them. Making the giving of the last Rolo a special and personal event which creates a strong emotional tie with the brand. Overall our main aim is to establish Rolo as the ultimate expression of love by enabling the consumer to make a gesture that is both thoughtful and meaningful.