This is our response to a brief set to us which was simply to make a film that explores body language. We decided to look specifically at greetings and how they are indicitive of the subject's relationship.
Sunday
Manifesto
This is a 1st year project in which we were asked to write a 10 point manifesto to improve someones life.
Below is my (Ollie) response to the brief where i was given the task of improving the life of a Trainee Hairdresser. After talking to some, the main recurring problem for the trainee hairdressers seemed to be that they felt nobody respected the profession as creative process, and that it was viewed as a career choice for the unintelligent. To change this I wrote 10 points that aimed to help the trainees alter the way they viewed their careers and the process of hairdressing. These ten points were then translated in a book supposedly written by an eccentric European Hair Sculptor known as Stephan Zeiss. Below is the cover design of the book and a short documentary I created to promote it.
Below is my response in which I decided to improve my own life.
Below is my (Ollie) response to the brief where i was given the task of improving the life of a Trainee Hairdresser. After talking to some, the main recurring problem for the trainee hairdressers seemed to be that they felt nobody respected the profession as creative process, and that it was viewed as a career choice for the unintelligent. To change this I wrote 10 points that aimed to help the trainees alter the way they viewed their careers and the process of hairdressing. These ten points were then translated in a book supposedly written by an eccentric European Hair Sculptor known as Stephan Zeiss. Below is the cover design of the book and a short documentary I created to promote it.
Below is my response in which I decided to improve my own life.
Lidl
Below is our response to a brief about getting people to do their shopping at at LIDL (a budget supermarket).
After researching the company we found that it's current customers were very passionate and loyal and even went as far as posting blogs about it and it's latest deal etc. After trying Lidl once we found they didn't want to go back to the other supermarkets.
Playing on this we came up with the concept that shopping at Lidl is like being part of a cult.
We created a central website for the cult with feature videos latest offers and info about the store.
Below is a video designed for the Lidl Website, filmed in a documentary style it features Lidl "converts" talking about their lives as part of the cult of Lidology".
Below is a concept for a TV ad. The weeks latest product offers will float down from ceiling as if sent from the chosen one.
After researching the company we found that it's current customers were very passionate and loyal and even went as far as posting blogs about it and it's latest deal etc. After trying Lidl once we found they didn't want to go back to the other supermarkets.
Playing on this we came up with the concept that shopping at Lidl is like being part of a cult.
We created a central website for the cult with feature videos latest offers and info about the store.
Below is a video designed for the Lidl Website, filmed in a documentary style it features Lidl "converts" talking about their lives as part of the cult of Lidology".
Below is a concept for a TV ad. The weeks latest product offers will float down from ceiling as if sent from the chosen one.
Lidl Continued
Below is the mock-up of a leaflet showcasing the latest "offerings" from Lidl.
Finally here are two mock-up poster designs to draw people the website.
Finally here are two mock-up poster designs to draw people the website.
Tea Brief - The Tea Council
This is my (Ollie) response to a University brief to help encourage people to drink more Tea, the client being the British Tea Council. The brief and my solution is explained below. Teas Up!
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