TRAVELODGE

Travelodge are a discount hotel brand who keep costs down by keeping things simple, providing only the things absolutely neccessary for an over-night stay. Some of the things you pay for in a more expensive hotel aren’t neccessary for a good nights sleep and are often pretty useless.

We want to identify Travelodge as the no-nonsense hotel brand and celebrate the fact that Travelodge keep things simple and are therefore cheaper.

ROLO

Rolo are a well know chocolate brand with a strong history. It’s famous line ‘ Do you love anyone enough to give them your last Rolo’ associates the brand with sharing and giving and used to be a favourite with couples. In recent years Rolo has been forgotten and risks falling off the shelf completely if it’s not brought back into popular culture.

We want to remind consumers of the brand while demonstrating how Rolo is the perfect gesture.We want to continue the idea of giving and sharing your last Rolo in a new an interesting way.

We came up with the “Post Your Last Rolo’ campaign. The idea is to associate Rolo with traditional romance and old fashioned love while encouraging people to share their last Rolos . We want to re-establish Rolo as a brand that rekindles old relationships by reminding someone you love them. Making the giving of the last Rolo a special and personal event which creates a strong emotional tie with the brand. Overall our main aim is to establish Rolo as the ultimate expression of love by enabling the consumer to make a gesture that is both thoughtful and meaningful.

KODAK

The Kodak digital frame revolutionises the way we view and share photographs making the ways we previously displayed photos redundant. We wanted to identify Kodak as a revolutionary brand and to introduce the digital frame as the new way to view photos, and incidentally the world

D&AD

Here are the briefs and our responses to the D&AD student awards

Body Language

This is our response to a brief set to us which was simply to make a film that explores body language. We decided to look specifically at greetings and how they are indicitive of the subject's relationship.

Manifesto

This is a 1st year project in which we were asked to write a 10 point manifesto to improve someones life.

Below is my (Ollie) response to the brief where i was given the task of improving the life of a Trainee Hairdresser. After talking to some, the main recurring problem for the trainee hairdressers seemed to be that they felt nobody respected the profession as creative process, and that it was viewed as a career choice for the unintelligent. To change this I wrote 10 points that aimed to help the trainees alter the way they viewed their careers and the process of hairdressing. These ten points were then translated in a book supposedly written by an eccentric European Hair Sculptor known as Stephan Zeiss. Below is the cover design of the book and a short documentary I created to promote it.














Below is my response in which I decided to improve my own life.

Lidl

Below is our response to a brief about getting people to do their shopping at at LIDL (a budget supermarket).
After researching the company we found that it's current customers were very passionate and loyal and even went as far as posting blogs about it and it's latest deal etc. After trying Lidl once we found they didn't want to go back to the other supermarkets.
Playing on this we came up with the concept that shopping at Lidl is like being part of a cult.






We created a central website for the cult with feature videos latest offers and info about the store.










Below is a video designed for the Lidl Website, filmed in a documentary style it features Lidl "converts" talking about their lives as part of the cult of Lidology".



Below is a concept for a TV ad. The weeks latest product offers will float down from ceiling as if sent from the chosen one.

Lidl Continued

Below is the mock-up of a leaflet showcasing the latest "offerings" from Lidl.








Finally here are two mock-up poster designs to draw people the website.

Tea Brief - The Tea Council

This is my (Ollie) response to a University brief to help encourage people to drink more Tea, the client being the British Tea Council. The brief and my solution is explained below. Teas Up!

Tea Brief Continued...

Anti-drinking

Our response to an anti drinking campaign set by Graham Fink at MC Saatchi. The brief (shown) explained how people thought their mates were a twat when they drank excessively, with this in mind we thought the best way to communicate this would be to humiliate people behind their backs making them feel like the twat others see them as.