After researching the company we found that it's current customers were very passionate and loyal and even went as far as posting blogs about it and it's latest deal etc. After trying Lidl once we found they didn't want to go back to the other supermarkets.
Playing on this we came up with the concept that shopping at Lidl is like being part of a cult.
We created a central website for the cult with feature videos latest offers and info about the store.
Below is a video designed for the Lidl Website, filmed in a documentary style it features Lidl "converts" talking about their lives as part of the cult of Lidology".
Below is a concept for a TV ad. The weeks latest product offers will float down from ceiling as if sent from the chosen one.
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